From the streets to Hypebeast Arabia

FEATURED ON HYPEBEAST ARABIA

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BACK TO THE ROOTS.

We believe that no matter where you are in life, you can always find your way back to Islam. Our mission is to blend the streets with the Middle East, designing streetwear that reconnects you to your roots.

Our slogan, BACK TO THE ROOTS, stands for always returning to the Deen and never losing hope.